Directed and produced food photography and food/prop styling for the launch of celebrity chef Ming Tsai's new product packaging, website build out, email campaigns, and social media.
Purple Carrot + ConAgra
Directed the photoshoots between partners and worked with food science team, stylists, and design teams to launch Purple Carrot's new frozen line available in Whole Foods, Target, Market Basket, and more
Purple Carrot Campaigns & Print
Directed and produced all food photography and videography assets as well as tabletop prop and food styling. Collaborated with designers and chefs for successful product launches, website redesigns and updates, weekly printed magazines, printed mail pieces, partnerships, social media, and blog production